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MAY 26, 2025

IMBUU at Cannes: The Carousel Comes Around

Woman at Cannes with colorful carousel wheel

Last week, we stood among global storytellers at Cannes Docs, pitching IMBUU's debut slate as part of the Documentary Africa Delegation. For a first-time studio with one film nearly ready to premiere, it felt like a signal: even emerging voices have a place on the world's biggest stage.

Meeting Screen Nigeria at the country's first pavilion in over a decade showed us just how far Nigerian and African stories have traveled and how powerful it is to finally be seen, supported, and truly believed in.

That dedicated national space at the Cannes Film Festival gave us a real sense of community and renewed confidence. After years of traveling the festival circuit without that visible support, this felt like coming home; a clear sign that our stories matter on the world stage. And in a year when My Father's Shadow becomes the first Nigerian film to screen in Cannes' Un Certain Regard, we're proud to be part of that growing ripple.

With Brazil as this year's Country of Honour, it's clear that for cinema to keep evolving, it must open its lens to all corners of the earth. Stories don't respect borders; they build empathy, shift power, and challenge the systems that once claimed we didn't matter.

We carry the stories of our people. And with our first film on the horizon, we're more inspired than ever. We're just getting started.